Free tool
Candle Calculator
Price your candle service for profit every single time, and stop cleaning wax for free.
If you offer candles as a service and feel overwhelmed and confused about how to price them, this calculator makes it easy and clear.
- A price for every candle that covers its cost, the holder hire and your time
- A breakdown of what each price is made of, including how many hours of your time it covers
- Your own candle menu to download, with your own photos if you want them
Immediate access, emailed straight to your inbox.
Sent! Check your email now 🕯️Look for an email from Wildflower Academy and tap the button to open your calculator. Can't see it? Check your spam folder and tap "Not spam".
They see a mood board, and then they just go quiet.
I've had a lot of enquiries lately, but none of them have stuck.
I usually just get ghosted… so I'm like, what am I doing wrong?
The Booking Scorecard
Guess less. Book more.
The Booking Scorecard is an app that reads every enquiry for you: which couples fit, which venues book, which months go quiet, and what to do next. It shows you which enquiries are worth chasing and why the others went quiet.
One florist noticed a gap and made a small change, and their next booking was double the budget of most weddings they book.
“I wouldn't have made these changes without the Scorecard.”
That change came from their own enquiries, and your Scorecard will show you the change that fits your business.
One payment, no subscription.
Classy Comms
Your clients feel looked after from the first email, and that's what gets you booked and recommended.
You didn't start this business to stare at a laptop rewriting the same emails over and over, chasing ghosts who never book, or lying awake wondering if you said the wrong thing to a client. You started it for the flowers.
Classy Comms is the client email flow I built over 15+ years of weddings, from the first enquiry to asking for the review, written so every couple feels looked after and you get back the hours you used to spend chained to your laptop.
Say you do
- 30 weddings a year
- 40 emails each
- 5 minutes an email
100 hours at your laptop, every year
- Turn your couples into your biggest fans before you've even snipped the first stem.
- Drop them into your CRM's workflow once, and the right email is ready for each step, even in your busiest wedding week.
- Know what to say in the client conversations you dread, with warmth and zero grovelling.
“I got the templates and booked my biggest client using them on the same day.”
Instant access after checkout, emailed to you.
Master Your Flower Maths
You can design a Vogue-worthy wedding and still not make a dollar from it.
If you're booking weddings with good budgets and your pricing's right, but the money keeps disappearing, it usually happens in how you buy: panic at the markets and a van full of leftover stems.
Master Your Flower Maths is my workshop on designing and ordering a wedding with intention, so the wedding you deliver matches the vision in your head and you stop handing back the money you've already earned.
- Stop the Sunday-night spiral of “what the heck do I order!?”
- Take the lead with your clients so you don't get locked into nitpicky, specific flower lists.
- A buffer system that makes panic over-ordering and scrambling under-ordering almost impossible.
“I wasn't even running a real business. I was tossing my money into the markets with a whole lotta anxiety.”
Get the workshop A$97My 5-step process, recorded and yours to keep, so you can start watching tonight.
Behind the Stems
My podcast for wedding florists
My most listened-to episodes
- What I put in my proposals to increase bookings (without being pushy)
- Instagram is a free money machine (if you stop being mad at it)
- Florists! Stop hiding. Your face is your best marketing tool
New here? Start with the Candle Calculator ↑